Hey Reader,
Every woman I coach wants more money coming into her business.
And almost every one of them gets in her own way with the same few mistakes.
Here's one I see all the time.
Oh and the craziest part…
I'd bet money you don't even know you're doing it.
If you want to stop spinning and start growing, you need to STOP...
Chasing the shiny object.
You know how it goes.
Your ads aren't working, so you try a different strategy.
And that hasn't moved the needle enough, so then you hire.
Then you create a brand new offer.
Then you tell yourself, "maybe I just need to start networking."
Then you go all in on Instagram.
Then Substack.
Here's what makes it so sneaky.
It looks amazing from the outside.
You're sooooo productive!
You're implementing!
You're doing the exact things that work for other people.
Because the strategy was never the problem.
What's actually happening is that every time you change what you're doing, you're telling the universe you're not sure about what you're doing.
(I know this sounds woo, but stay with me.)
You're literally saying, "I don't believe this is going to work." And when you're wobbly in who you're being, your business gets wobbly right along with you.
I see this all the time.
A client hired me to hit a big income goal. Almost right away, she launched a brand new membership.
She's passionate about it, and there's absolutely nothing wrong with it!
And I know in the long run, it's going to be so successful.
Starting from zero just means it’ll take some time to build, and I’m 100% behind her. It was already live and she was fired up, so we went with it!
Another client had a business that was making great money. Instead of doubling down on it, she opened another business. Now she's working to make the new one work.
No judgment. Both of them are making it work! Zero doubts.
And also…
You don't have to go down that road.
Here's the shift I want you to take:
Double down.
Find what's already working and do more of it.
Then work on who you're being, how you show up, and what you believe, and be so consistent in it that it gets almost boring.
So before you try the next shiny thing, ask yourself: what's already working here, and what would happen if I committed to just that?
If you want to hear more on this, I just put out a podcast episode called Shiny Object Syndrome. Listen here
I'm going deeper on all of this live next month.
On Tuesday, December 8 at 1pm PT, I'm teaching a free training called
The $200k Ceiling: Why the Same Plan Keeps Stalling & How to Break Through to $1M.
Mistake #2 is coming next, and it's about what you say right after the good news. 😏
I can't wait to spill the beans!
P.S. Can't make it live? Register anyway and you'll get the replay. Register here