My broker basically sells every business she lists.
Every one, Reader.
She's good. She was doing everything.
And yet somehow, she couldn't sell mine.
I tried everything too.
I listed it with the expert.
I personally reached out to anyone I thought might be interested, and anyone who might know anyone who might be interested.
My broker posted it in all the usual places. She even got creative and posted it in a Facebook group with potential buyers. I also went to people individually who I thought might be interested.
And still... nothing.
This went on for about a year and a half.
What I couldn't see back then was how hard I was holding on.
I was carrying old stories about money. About making money needing to be hard.
I was so tied to the outcome. I had this gripping attachment to the results, and really in all areas of money and business.
I just thought that's how money worked. It had to be hard to make.
But then I started doing something different.
I started coaching. I started journaling. I started tapping. I started visualizing.
I went all in on me.
About three months later, my manager (AKA the very first person I thought should buy the business) told me she wanted to buy it.
She had watched me try to sell it to so many people. And then she said she wanted it. With one caveat: she wanted me to stay on, and she only wanted half.
So I sold her half at first, and gave her a great deal. I was still lowballing myself. (A pattern I'm honestly still working on breaking.)
And that's how I got my business partner Kim.
I kept doing the work, and at this magical retreat with a coach, I realized I wanted to sell the other half too.
So I went to my partner and said, "I know you're not going to like this, but I'm selling. Do you want the whole thing, or are we selling it to someone else? Because you can't go into business with just anyone."
She thought for a few days and it ended up...
She wanted the whole dang thing!
And that's when everything fell into place.
It was the easiest sale in the world. Our lawyer couldn't believe how easily we negotiated everything.
She bought me out fully, and I sold it for 4.5x what I paid for it, AKA what I originally wanted for it (because I wasn't lowballing myself this time around, and the business had also increased in value, like a lot).
When the sale closed, what I felt was relief.
Here's what I took from it.
The business didn't change. I did.
The strategies were fine. The broker was good. What was stuck was how tightly I was holding onto the outcome, what I thought about money and business, my victim energy, and desperately clinging to it all being so hard and being so over it.
If you have a plan that keeps stalling, it's time to look at what you're gripping.
