"No one ever comes to Seattle."
That's what my client Tamara told herself while she scrolled the city list on a Lululemon summer series ad.
Brand activations always seemed to land in California or Arizona.
But Seattle was on the list.
Her next thought: they've probably already hired someone.
She declared it out loud anyway. "I want to work with Lululemon."
That same day (I kid you not, same day) a vendor friend texted her. No details. Just: "Are you available for this day? I have a client who may need your services."
She said yes. He emailed the info.
Guess who the client was?
Yep.....It was Lululemon.
(Also one of my favorite stores too, for the record.)
Tamara says she manifested it. She calls herself halfway woo, halfway not, and she loves that the woo comes with actual steps.
Her vision board sits where she can see it all day. She says her mantras every day, sometimes out loud, sometimes not, and she gets specific.
Compare that to my first try at manifesting money. I was so vague I got a check in the mail for something like 40 cents. π
This past January, during a guided visualization at my Year of the 10x workshop, she walked through a door in her head.
I'd led the room through a future-self visualization at my Year of the 10x workshop. Behind the first door, Tamara saw herself in a warehouse with two or three people on production. Future Tamara looked at her and said, "We're getting the inquiries we've been wanting."
Bigger brand activations. Bigger custom installations.
Behind the second, heavier door, the warehouse was bigger. More people, a few of them in offices on computers. "We landed all those inquiries!"
Then she asked future Tamara what she needed to do to get there. One word.
"Hire."
She felt it in her body so hard it snapped her right out of the trance. Her word for 2026 became courage: the courage to hire.
Then the brands started finding her. And Lululemon was one of them.
That's Tamara. I love this woman, and I want you to know how she got here.
We met in January 2025 at a goal-planning event we were both attending. I taught a section on vision boards, and we found out we'd picked the same word of the year: action.
Her version of action that year was saying yes to everything. Every open house, every freebie, every sponsored event, all unpaid. She was burned out before summer even started.
Her paid clients waited. It took her two or three weeks to answer a new inquiry. One time she opened an email and the event had already happened.
She told me she chose me because I'd been where she was. I'd owned a business, and I'd sold it.
When we started 1:1 coaching that June, her biggest month ever was $40K, and she was doing nearly all of it herself. The quotes, the proposals, the design renderings, the table saw, the installs, the tear-down that night.
I know that tired. I used to haul sound equipment and yoga mats across the Las Vegas strip for a $100 class.
Two and a half months in, she had a $73K month.
Today she has three people on her team. When we met, she had one very part-time admin.
When we set her 2026 goal, we went back and forth. She'd ended 2025 around $330K and wanted to set her goal as $300K, because everyone in her industry kept saying people were about to stop spending. I wanted it higher. We settled on $400K, the number she didn't want to say out loud.
She passed her entire 2025 total with four months still on the calendar.
Her biggest month used to be $40K. Now it's $140K.
And then she told me this, which is my favorite part...
Two years ago, a $10K month felt like a celebration. Now when she misses $20K (which almost never happens), she looks at the number and thinks, "Oh. That's such a slow month."
That's what a raised money thermostat sounds like.
Your thermostat is the income that feels normal to you. Go above it and something tugs you back down. Move it, and the month that used to be a win turns into a Tuesday.
I asked her what made the difference. Mindset, she said. Celebrating wins she used to skip right past. Saying no to events under her minimum, then watching a bigger one show up the next week.
I sat down with her for the podcast, and I can't wait for you to hear it.
In the episode:
- How a $2K inquiry turned into a $13K event
- Why her team follows her minimums better than she does
- What wealth means to her (it isn't the revenue number)
Go listen and then come back and tell me your favorite part.
I can't wait to hear what you think...
β
β